Really, Barilla pasta?
It’s 2013 and CEOs still have the audacity to say that they are anti-gay. Guido Barilla, CEO of the popular pasta company of the same name, made a comment on La Zanzara, an Italian radio program, that caused much controversy.
I would never make a spot with a homosexual family. Not out of a lack of respect but because I do not see it like they do. (My idea of) family is a classic family where the woman has a fundamental role…If [gays] don’t like it, they can go eat another brand.
All right Guido, way to alienate a huge chunk of your customers. According to a poll conducted by ABC/The Washington Post, 57% of Americans approve gay marriage. That’s a lot of people. And according to a poll conducted by Italy Eurispes, 59.8% of Italians support legal recognition of same-sex couples and that number is still growing.
Barilla’s comment has caused many people to boycott the brand. Petitions have also been made to stop grocery stores from carry the brand. As ridiculous as the comment seems to us, the comment isn’t unusual for people in Italy. Anti-gay comments are spewed daily from government officials, actors, athletes,
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GoDaddy, the web hosting company known for its offensive and sexist advertisements, recently made a promise to make all future advertisements more friendly to one of its main consumers, women.
In an interview
with the New York Times, GoDaddy CEO Blake Irving admitted that the company’s past ads were “on the edge of inappropriate.” Their newest ad
features the action movie star Jean-Claude Van Damme doing his famous splits and exclaiming, “it’s go time.” Regardless of what you think about this new ad, I think we can all admit that it’s a step up from the infamous “BodyPaint”
ad from the 2012 Superbowl, in which fitness guru Jillian Michaels exclaims, “Who won’t notice a hot model in body paint?” while painting GoDaddy logos on a model’s legs.
I really hope that GoDaddy keeps its promise and actually strays away from sexist ads. If it doesn’t, it risks losing a lot of potential customers, because more than 10 million businesses are owned by women.
In other advertisement news, Grumpy Cat has been signed
as a spokescat for Friskie’s cat chow!
Drop two sizes!
Resize your thighs
Perfect skin secrets!
Fabulous fall fashion
The hunger fix that sheds pounds fast!
Love your closet!
Flat abs, great butt
These are just a few cover stories in the September and October 2013 issues of some of the most popular women’s magazines.
What do these headlines tell me? They tell me that I’m fat, I eat too much, and that my skin sucks.
Typical women’s interest magazines have never appealed to me. They are 95% advertisements (the first story in the 902 page September Vogue issue isn’t until halfway through the magazine), they’re filled with clothes I can’t afford, and they’re always telling me that I need to lose weight. After reading one of these magazines, all I want to do is take a nap.
It bothers me that in stores, intelligent magazines like The Economist, Fast Company, Forbes, and National Geographic are always in the same section as the men’s magazines.
I’d prefer that Rolling Stone were not right next to Maxim, thank you very much. Just because I like music does not mean that I also like “badass blondes!” (one of the cover stories in the September 2013
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Those are the first lines of the hilarious feminist parody video to Robin Thicke’s summer jam, Blurred Lines. The parody is called Defined Lines and is performed by Auckland Law students in New Zealand.
Thicke’s song received a lot of backlash this summer for celebrating the blurred lines between rape and consensual sex that are often present with alcohol. The video is what received the most backlash, for the unrated version contains naked women that are prancing around the screen while being ignored by Thicke, Pharrell, and T.I. The lyrics are also pretty sexist, for the most repeated line is “I know you want it.”
But what if she doesn’t.
The ladies at Auckland Law School decided to take their own spin at the song and switch gender roles. The video’s creators, Olivia Lubbock, Zoe Ellwood and Adelaide Dunn, who call themselves the Law Revue girls, are all fully dressed while accompanied by three men in their underwear wearing dog leashes around their necks. In the video, the men get whipped cream squirted in their faces and dollar bills stuffed into their underwear. Despite this equally explicit video, the lyrics fight the misogyny.
The three ladies sing: