I stumbled across a Hello Kitty backpack in Target the other day and was stunned by what I saw.
Right next the picture of the beloved cat was a caption that read “I am as heavy as three apples.”
Since when does anyone care how much Hello Kitty weighs?
My Social Action Rep instincts told me to tweet the image with #NotBuyingIt to inform Miss Representation of this offensive product.
Whether or not Sanrio meant to inform consumers of Hello Kitty’s slim physique, this product teaches girls that it’s okay to discuss weight with one another. I’m not trying to say that weight is a taboo topic, but one’s weight is personal. When we start discussing it with our friends, we get competitive. It’s inevitable. And it’s this weight competition that perpetuates society’s obsession with being skinny.
So do me a favor and join me in not buy any of Hello Kitty’s “I’m as heavy as three apples” products. They are not good for girls. We already receive enough pressure from the media to be slim.